Encyclopedia of major marketing campaigns

Encyclopedia of major marketing campaigns

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There is a growing need for information that describes successes and failures of market trends, strategies and initiatives. From Gale, the 'Encyclopedia of Major Marketing Campaigns' looks at 500 major marketing and advertising campaigns of the 20th centuThe campaign kicked off during the 2002 Super Bowl on Fox television, at a cost of more than $10 million. ... Other brands, including Coors Light beer and Sheraton Hotels, also used popular 1 960s and 1 970s songs in their advertisements during this time. ... The subscription service required a special radio, which Cadillac began to offer for the CTS and other lines. ... in at under $35, 000a€” meant that Cadillac could reorient its campaign to take on the Honda Accord and Toyota Camry.


Title:Encyclopedia of major marketing campaigns
Author: Thomas Riggs
Publisher: - 2006-12
ISBN-13:

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