Handbook on Research in Relationship Marketing

Handbook on Research in Relationship Marketing

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The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, aJackson, D. (1993), a€œThe Seven Deadly Sins of Financial Services Marketing . . . and the Road to Redemption, a€ Direct ... Quality and Relationship Outcomes in Luxury Restaurants, a€ Journal of Hospitality and Tourism Research, 30(2), 143a€“69 .


Title:Handbook on Research in Relationship Marketing
Author: Robert M. Morgan, Janet Turner Parish, George Deitz
Publisher:Edward Elgar Publishing - 2015-01-30
ISBN-13:

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