Peace Through Peace Media?

Peace Through Peace Media?

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How does the media contribute to peacebuilding and reconciliation in a post-conflict environment? This dissertation examines the question with respect to the media's involvement during the UN and NATO mission in Kosovo (UNMIK and KFOR), from 1999 to 2008. The theoretical part of the book deals with existing approaches to peace journalism, effective organizational communication, and media effects theories. In the empirical part, the evaluation first focuses on the content of the media produced by UNMIK and KFOR in Kosovo, followed by the assessment of media production processes in both missions. The book also explores the impact of UNMIK's and KFOR's media within the local Kosovar population. It argues that qpeace mediaq can have a positive impact in a post-conflict environment, provided that it features de-escalation oriented content and is framed according to the preferences and attitudes of target audiences. Dissertation. (Series: Schriftenreihe der Stipendiatinnen und Stipendiaten der Friedrich-Ebert-Stiftung - Vol. 43)(Lehmann 1999:25) The first systematic use of media to explain the mandate of a peacekeeping mission to the local public: ... 1990: The change in the approach to public information began in 1989 when the UN Security Council established the ... information and civic education campaign and to enable deployment of sufficient public information personnel to carry out the ... (Lindley 2004:610)The result of these travails was a media relations office, a series of radio and video programs, anbsp;...

Title:Peace Through Peace Media?
Author: Julia Egleder
Publisher:LIT Verlag Münster - 2013-05-21

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