Qualitative Marktforschung in Theorie und Praxis
Eva Balzer arbeitet selbststAcndig als qualitative Marktforscherin. Gemeinsam grA¼ndeten sie 2005 den Arbeitskreis Qualitative Markt- und Sozialforschung (AKQua) im BVM (Berufsverband Deutscher Markt- und Sozialforscher e. V.).
| Title | : | Qualitative Marktforschung in Theorie und Praxis |
| Author | : | Gabriele Naderer, Eva Balzer |
| Publisher | : | Springer Science & Business Media - 2007 |
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